Sylvie di Giusto, Executive Image Consulting, New York, Image Consultant, Professional Speaker, Personal Branding, Motivational Speaker, Corporate Trainer

“It’s important to surround yourself with great people . Those who are smart, driven and like-minded, and who reflect the person you want to be. It’s me who is lucky to be surrounded by nothing but great ones.”

Sylvie di Giusto, Author, Speaker, Coach & Owner of Executive Image Consulting

FOREWORD

ENDORSEMENTS

Alvin Valley

Fashion Designer & King of Pants

Alvin Valley

Sylvie di Giusto’s 'The Image of Leadership' is so very informative. It provides those who want to succeed on all levels with the tools they need to create a well-developed personality and a strong, authentic image. And, they are the best kinds of tools – those that complement rather than overpower. In addition, Sylvie gives a true understanding of the interconnectedness between knowledge and image – that which you present to those in leadership positions and the world.

Jay Townsend

Political Consultant

Jay Townsend

When Sylvie walks into a room, she changes the temperature. When Sylvie talks, people listen. When Sylvie writes, smart people read. If ever there was a book that needed to be written for leaders, it is ‘The Image of Leadership’. If ever there was a perfect person to write it, it is Sylvie. There is a simply truth often ignored by those in leadership positions. The first thing that people see before you say a word is how you look. And if you don’t look the part, listeners won’t hear a word you say.

Shauna Mackenzie

Founder of BestKeptSelf,
Content Marketer & Serial Entrepreneur

Shauna Mackenzie

'The Image of Leadership’ is a refreshing wealth of knowledge for anyone seeking a non-cookie-cutter approach to stand out for the right reasons and build their leadership presence in an authentic but strategic way. Not only are the topics in this book relevant for leaders in the 21st century, Sylvie offers concrete resources, and insight in a way that caters to the uniqueness of her readers.

Carole L. Jurkiewicz, Ph.D.

Professor of Management and Entrepreneurship
Hofstra University

Carole L. Jurkiewicz, Ph.D.

Impression management has never been more critical to successful leadership than it is in today’s interactive world. This book catapults the reader light years ahead of those who, through years of trial and error, are yet unable to leverage their image as a strategic tool for effectiveness and advancement. Sylvie has written the right book for the right time, for the right reasons; this should be required reading for MBAs past, present, and future.

During a 5-day Twitter marathon I’ve asked my followers and friends to contribute their point of view to this book. This has been an incredible experience to say the least. People from around the world shared their opinion within a short and sweet tweet. From successful leadership experts, authors and speakers, to fellow image consultants or well-known fashion designers, to total strangers. Thank you very much to each and everyone who joined the conversation!

CHAPTER 1 - SEVEN SECONDS

Fatima Sheikh

Owner & Stylist
Rare by F.S. Charlie

@FSCharlie

Invite people in to see how incredible you are. Your image lets people understand you’re worth opening doors for. #TheImageOfLeadership

Brad Kellum

Lead Pastor
NorthLife Community Church

@bradkellum

You need to take some steps back to see how others see you. only then can you catch a glimpse of self. #TheImageofLeadership

Gina Carr

Social Media Marketing Speaker & Author

@ginacarr

The world is watching. Are you ready? #TheImageOfLeadership

Rhoda Wheeler

Owner Agents In Style
Image & Etiquette Consultants

@RhodaWheeler

Dress Codes are for making everyone feel comfortable. #TheImageOfLeadership

CHAPTER 2 - YOUR PROFESSIONAL IMPRINT

Heidi Deblaere

Outplacement Expert, Career Coach & Image Consultant

@hdeblaere

Making a great first impression is the best way to enhance your image and get off on the right foot with others. #TheImageOfLeadership

Andrea Hill

CEO
Hill Management Group

@andreahill

Everything should reflect a company’s brand. Even the dress code. #TheImageOfLeadership

Fatima Sheikh

Owner & Stylist
Rare by F.S. Charlie

@FSCharlie

You never know who is waiting to be impressed by your confidence. #TheImageOfLeadership

Mark LaPenna

Dedicated Father & Lover of all things Data and Start-Up related

@MarkLaPenna

A first impression will gain you an invite, a lasting impression will assure you are asked back. #TheImageOfLeadership

Cassandra B. Jackson

Office Manager & HR Coordinator
Matrix Social Solutions

@DCCooky

Don’t take work attire advice from Hollywood. Too short. Too tight. Too low. #TheImageOfLeadership

Heidi Deblaere

Outplacement Expert, Career Coach & Image Consultant

@hdeblaere

Image isn’t just a surface issue. Your image is strongly tied to your effectiveness as a leader. #TheImageofLeadership

Sarah Hathorn

CEO & Founder
Illustra Consulting

@sarahhathorn

Executive Presence is leveraging your personal style to influence your audience. #TheImageOfLeadership

Fatima Sheikh

Owner & Stylist
Rare by F.S. Charlie

@FSCharlie

You’ll never seek the opportunities you never knew you had. #TheImageOfLeadership

Jessica Kupferman

Branding & Online Business Consultant,
Host of Lady Business Radio

@JessKupferman

You can’t ever be the next so-and-so. You can only be the first one of your kind. Own it! #TheImageOfLeadership

CHAPTER 3 - LEADERS LOOK CONFIDENT

Dawn Gallagher

Beauty Expert,
Spokesperson & Event Planner

@YourHomeSpa

True leaders know the secret to success is appreciating what you have while working towards what you want. #TheImageOfLeadership

Nikk Smit

Corporate Trainer
Business Leadership & Management

@NikkBishopSmit

Confidence is that silent humming force that beams. Yes, yes, yes, you can do it. You have what it takes. #TheImageofLeadership

Mallory Sills

Owner
Image Success by Mallory

@MallorySills

Even if you’re not feeling confident, dress in a way that shows confidence. Your state of mind will follow. #TheImageOfLeadership

Megan Brandle

Personal Stylist
BestKeptSelf

@MegsImageGuide

Disregard your age/body/gender and take time to be grateful for the wonderful person you are. #TheImageOfLeadership

Brandy Hartman

Drummer & Personal Trainer

@BrandyLotusgirl

Confidence is knowing and loving oneself, but also accepting one’s own limitations. No one is perfect. #TheImageOfLeadership

Ranbir Puar

Wife, Mother, Writer, Coach, Founder of Spirituality for Reality

@ranbirpuar

Your head may create your world, but your body carries it around. Take good care of it! #TheImageofLeadership

Beth Bores

Image Consultant at ACC

@bethbores

Don’t wear clothes that detract from your appearance, either by highlighting a problem or make you look unbalanced. #TheImageOfLeadership

Laura Algueró

Owner
Laura Personal Shopper

@mypershopper

Always find the best moment to wear a risky outfit. #TheImageOfLeadership

Joel Thomas

Owner of Just Train, Personal Trainer, Author, Investor

@Joelericthomas

Sometimes I think about being lazy. Then I remember how great winning is. I like winning. #TheImageOfLeadership

Meredeth McMahon

Owner of Meredeth McMahon,
Personal Image & Branding

@MeredethMcMahon

Unless you plan to change your lifestyle through better diet & activity tomorrow, dress for the body you have today. #TheImageOfLeadership

Summer Silvery

Founder
Secret Envelope

@_sumerae

Just because you’re skinny doesn’t mean you’re healthy. #TheImageofLeadership

Megan Brandle

Personal Stylist
BestKeptSelf

@MegsImageGuide

Take care of yourself first. Your self-worth impacts how others respond to you, and treat you. #TheImageOfLeadership

Summer Silvery

Founder
Secret Envelope

@_sumerae

When you can approve how you look, where you are at, who you are... you won’t have to seek approval elsewhere. #TheImageofLeadership

Al Getler

President
Ellie on Wheels Media

@AlGetler

Empty suit or well-rounded leader. Both have their wrinkles. #TheImageOfLeadership

Shanna Pecoraro

Chief Executive Director
SP Image Consulting International

@SPImage

Aging starts from the mind not the body. We all grow more beautiful when wisdom is on our side. #TheImageOfLeadership

CHAPTER 4 - LEADERS LOOK AUTHENTIC

Maria Schwartz

Divorce Attorney
Partner at Schwartz & Ciesinski

@Divorcemuse

How I look is how they will feel, is what I always tell myself when dressing for court. #TheImageOfLeadership

Jessica Kupferman

Branding & Online Business Consultant,
Host of Lady Business Radio

@JessKupferman

Consistency is the #1 key to a successful personal brand. You can’t create a good
brand with 7 different fonts. #TheImageOfLeadership

Meredeth McMahon

Owner of Meredeth McMahon,
Personal Image & Branding

@MeredethMcMahon

List adjectives you want people to use to describe you. those must guide your professional image. #TheImageOfLeadership

Dean Deguara

Encourager, Pastor, Blogger, Speaker, Coach, Director Resources at Jesus Culture

@DeanDeguara

Authenticity is acknowledging the best version of me is the real me. #TheImageOfLeadership

Cesar Pinzon

Sales Director
American Family Life Insurance Company

@CesarPinz

Authenticity: it’s one of the few things in life you can’t fake your way through. #TheImageOfLeadership

CHAPTER 5 - LEADERS LOOK PROFESSIONAL

Jeff Belle

Author, Speaker, Consultant in Public Policy & Leadership Development

@Jeff_belle

You can’t be it, if you can’t see it! #TheImageOfLeadership

Jo Saunders

LinkedIn & Digital Marketing Go-To-Girl at Wildfire Social Marketing

@JoAtWildfire

Use your profile photo on LinkedIn to start a conversation not end one. #TheImageOfLeadership

John Michael Morgan

Author, Keynote Speaker & Consultant

@johnmorgan

If the people who complain all of the time online do the same offline, I feel sorry for those they live with. #TheImageOfLeadership

CHAPTER 6 - LEADERS LOOK RESPECTFUL

Summer Silvery

Founder
Secret Envelope

@_sumerae

The way you respect yourself sets the standards on how others will respect you. #TheImageofLeadership

Jo Saunders

President of ShermanSpeaks

@shermanspeaks

Respect is preventative medicine. #TheImageOfLeadership

Eva Dorothy

Executive Director 3D Consulting & Communications

@3DConsultsExecD

First, dress your heart. it’s amazing what internal glow does for an outfit. #TheImageOfLeadership

Dawn Gallagher

Beauty Expert,
Spokesperson & Event Planner

@YourHomeSpa

Successful leaders do not think of taking care of themselves to be expensive, self-indulgent,
or time-consuming. #TheImageOfLeadership

Joel Thomas

Owner of Just Train, Personal Trainer, Author, Investor

@Joelericthomas

I have to help my clients to see that they are worth it. From there everything falls into place. #TheImageOfLeadership

Sarah D'Alexander

Sustainability Advocate

@dalexands

Give respect even if you don’t get it in return. #TheImageofLeadership

Kathleen Kiely

President of The Ad Club

@MadamePrez

Let your words and not your wardrobe be what they remember. #TheImageOfLeadership

Jacqueline M. Peros

Personal Branding Strategist for Tech Entrepreneurs

@jmpbranding

Image starts with what’s inside. Being civil towards others is the foundation to achieving an indelible personal brand. #TheImageOfLeadership

Vaibhav Pandya

Blogger-in-Chief & Internet Marketer IndyLogix Solutions

@pandyavaibh

I’m not concerned with your liking or disliking me. All I ask is that you respect me as a human being. #TheImageOfLeadership

Carol Davidson

Styleworks of Union Square

@caroldavidson

It’s never just about the clothes... it’s what the clothes say about you. #TheImageofLeadership

CHAPTER 7 - LEADERS LOOK CONTROLLED

Bruce Van Horn

Christian, Dad, Author, Life Coach, Runner

@BruceVh

Self-care is not selfish! You cannot properly care for others if you are struggling to care for yourself. #TheImageofLeadership

Kristie Kennedy

Entrepreneurial Leadership Coach

@kristieykennedy

to reap rewards of sweet success, one must sow seeds
of sour discipline.” #TheImageOfLeadership

Patrick Allmond

Playmaker at Focus Online Marketing Agency

@patrickallmond

Don’t be busy. Be productive. #TheImageOfLeadership

Maureen Klecha

Executive Coach & Leadership Consultant

@MaureenKlecha

Believe that others will be happy to know you, expect that. If you don’t feel this about yourself others never will. #TheImageOfLeadership

Bryan Bumgardner

Journalist, Blogger & New Media Explorer

@BryanBumgardner

Look like it took you three hours to get ready but act like you’ve forgotten what you’re wearing. Effortless #TheImageOfLeadership

Emily Thomas

Social Media Strategist, Writer & Rotarian

please support
#standwithme

@emitoms

There are two things you shouldn’t waste your time on: things that don’t matter and people that think you don’t matter. #TheImageOfLeadership

Gordana Biernat

Co-Owner & Co-Founder
Powertalk

@MyPowertalk

You can not control others, but you can control how their energy affects you. #TheImageOfLeadership

Heidi Deblaere

Outplacement Expert, Career Coach & Image Consultant

@hdeblaere

Managing your image is about recognizing the genuine aspects of yourself that should come
across to other people. #TheImageOfLeadership

CHAPTER 8 - The Challenges of Female and Male Leaders

Pilar L. Davis

Owner & President
Pilar L. Davis Media

@pilardavismedia

Professional image is like a book, make sure the cover reflects the quality of the story inside. #TheImageofLeadership

Nic Wilson

Image Consultant
Stylebrute

@stylebrute

to reap rewards of sweet success, one must sow seeds
of sour discipline.” #TheImageOfLeadership

CHAPTER 9 - Leaders Lead by Example

Mark Sanborn

Leadership Keynote Speaker & Best-Selling Author

@Mark_Sanborn

Every day you are building your legacy whether you think about it or not. #TheImageofLeadership

Faith Rim

Image Consultant

@FaithTheModGirl

True leaders lead with zeal and are a constant example to others in their speech, dress & conduct. #TheImageOfLeadership

Milena Joy

Founder Milena Image Consulting and Image & Style Institute

@milenajoy

If you are not memorable, you are replaceable. #TheImageOfLeadership

Sarah D'Alexander

Sustainability Advocate

@dalexands

Show confidence by admitting mistakes. #TheImageofLeadership

Phil Graham

Entrepreneur & Founder Marketing Triad Group

@philgrahambiz

There are people in expensive suits barely scraping by & hoodies making billions (and vice versa) #TheImageofLeadership

Cesar Pinzon

Sales Director
American Family Life Insurance Company

@CesarPinz

No matter how you dress, the leader sets the top end of dress code. #TheImageOfLeadership

Michael Shuttleswoth

Environmental Scientist & Founder The Man's Toolbox

@Manstoolbox

Leadership is an accumulation of experience and the courage to use it for the good of others. #TheImageOfLeadership

Daniel Wallen

Author & Personal Trainer

@TheWallenWay

It is good to be honest without hesitation, but try to present your thoughts with a positive spirit. #TheImageofLeadership

Jason Houck

Social Media Marketer

@MJasonHouck

Show your personality. Be genuine in doing so. If you care about people they will care about you. #TheImageofLeadership

Trent Meyer

Well Suited

@priginasuit

If you want people to respect your leadership, you must first respect those you lead. #TheImageOfLeadership

CHAPTER 10 - Moving Forward

Patrick Allmond

Playmaker at Focus Online Marketing Agency

@patrickallmond

A mediocre product packaged well will succeed over a great product with poor packaging. #TheImageOfLeadership

MY TEAM - I couldn't have done it without them

Thomas Hauck

THCS
Communications Services

Editor

Thank you for helping me make sense of the clutter of thoughts flying around within my head, and for giving me the much needed direction from time to time, not only about writing.

Kiryl L.

Gnibel.com
Design

Book Designer

Thank you for making sure my book makes a great first and lasting impression. You are incredible in suggesting the tone and style, and in showcasing the quality of a book within your designs.

Genine Esposito

Photography

Photographer

Thank you for always telling an incredible story by capturing me through your lens and with your eyes. 'A picture is worth a thousand words', they say. Your pictures tell a million.

Lisa Finn

Fashion, Beauty
and Lifestyle Writer

Writer

Thank you for helping me set the sails and pilot this ship into its port. You've been a wonderful support in packaging my book in words and telling the world about it.

Disclaimer: Contributors are listed in the order of appearance. The views expressed within these tweets (or outside of this book) do not necessarily represent those of Sylvie di Giusto. Sylvie does not guarantee the copyright on the quotes provided, or she did not choose those quotes because she endorses the products or services these followers offer.